Home Market US-based drink retailer Boba Guys taps Solana for loyalty rewards program

US-based drink retailer Boba Guys taps Solana for loyalty rewards program

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  • Boba Guys is a popular US tea retailer with operations in California and New York.
  • The Solana Foundation recently invested $100,000 in Boba Guys.
  • Boba Guys has adopted Solana for their loyalty rewards program.

Solana was selected for the loyalty rewards program of popular US tea retailer Boba Guys, just a day after Solana announced its flagship, security-conscious, crypto-first Android device, Saga.

Saga makes self-custody of digital assets easy and secure, removing the friction associated with digital assets. It also has a seed vault, which is a hardware wallet. It will be available for pre-order customers and will be available for new orders starting May 8.

Boba Guys Loyalty Rewards Program by Solana

The popular tea retail chain selling bubble tea opened in 2011 and is looking to further its community and give back to its customers through its Web3 Rewards initiative. The initiative leverages Solana’s high-speed, low-cost network to unify non-fungible tokens (NFTs) and token-gated experiences to drive consumer engagement.

Solana’s selection came after the Solana Foundation invested $100,000 in Boba Guys.

Boba Guys co-founder Bin Chen said in an interview with a popular media outlet:

“People who come to our store may know nothing about Web3, Solana, blockchain, or any of them. Just like people who come to Boba Guys may know nothing about boba.” So, we’re taking the same approach that Web3 does.”

For Solana, the Head of Commercial Business Development at the Solana Foundation said, commenting on the selection by Boba Guys:

“Their vision for the future of cafes and retail stores is a model that could become the norm in the years to come. , which paves the way for other organizations to follow.”

Boba Guys is not the first retailer to adopt the Web3 loyalty program to deepen customer relationships. In December 2022, Starbucks launched his Odyssey program in beta, bringing his gamified Web3 experience to customers.

Solana price response

This news has not significantly affected the price of Solana’s native token SOL.

At the time of writing, the price of SOL had fallen by about 1.50%, trading at $24.43.

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