The U.K.’s Competition and Markets Authority (CMA) gave the green light to the deal, ruling that Amazon did not violate competition concerns.

On Friday, June 16, the UK’s competition regulator gave the go-ahead to Amazon’s proposed acquisition of Roomba vacuum cleaner maker iRobot.

Britain’s Competition and Markets Authority (CMA) said it had cleared an agreement that would not raise competition concerns in the country. In early April 2023, the CMA began investigating a deal that (NASDAQ: AMZN) closed in August of the previous year. Amazon wanted to add more smart home devices to its collection, including Alexa voice assistants, smart thermostats, security devices, smart wall displays, and a dog-like robot named Astro. CMA he considered three potential areas of concern.

  1. The first is whether Amazon might start selling robot vacuums if the merger doesn’t happen, and whether that would significantly reduce competition.
  2. The second is whether Amazon could use its online store to the detriment of iRobot’s competitors if the merger goes through.
  3. The third is whether the iRobot vacuum cleaner is important to the “smart home” platform, and whether a merger could put Amazon at a disadvantage to its smart home competitors if it goes through.

An Amazon spokesperson said of the development: Said:

“We are pleased with the decision of the UK Competition and Markets Authority and are fully committed to supporting the regulator’s efforts. We look forward to similar decisions from other regulators in the near future.” I look forward to it.”

There are no competitive concerns in the CMA-Amazon deal

After conducting due diligence, the CMA concluded that Amazon’s deal to acquire iRobot did not violate competitive concerns that regulators were concerned about. The CMA found that iRobot does not have a significant market share in the UK for robot vacuums and is already facing significant competition. Therefore, Amazon’s entry is unlikely to have a significant impact on the market.

Amazon is a big retailer, but it doesn’t have strong incentives to put other robot vacuum cleaner makers at a disadvantage. The benefits are limited as the UK market for these cleaners is small and not expected to grow much. Moreover, pursuing such a strategy would be costly for Amazon.

The iRobot acquisition won’t hurt Amazon’s competitors in the “smart home” market. Robot vacuums and the data they collect are not considered material for the UK smart home market. There are other vacuum cleaners with similar features, and they could be part of rival “smart home” offerings.

Colin Raftery, senior director of mergers at CMA, said:

“This is an important milestone and the companies will continue to work with other relevant regulators in considering a merger.”

For more fresh insights from the world of business, click this link.


business news sale news news technology news

Bhushan Accorcar

Bhushan is a fintech enthusiast and has a great knack for understanding financial markets. His interests in economics and finance have drawn attention to the emerging blockchain technology and cryptocurrency market. He continues his learning process continuously and keeps himself motivated by sharing his knowledge. In his free time, he enjoys reading thriller novels and occasionally testing his cooking skills.

By Jules

Leave a Reply