Second Life, Linden Lab’s massive metaverse, has announced partnerships with legendary Motown Records and STYNGR, a platform that successfully brings together the music and gaming worlds. This partnership ushers in a new era of music experiences on the Second Life platform. Second Life’s rich virtual landscape will be home to and in the footsteps of both classical and contemporary Motown artists in the world.

The arrival of interactive music venues

The collaboration will see Second Life host an immersive music venue designed exclusively for Motown Records. The venture will create a platform for Motown’s top classical and contemporary artists to reach the world. Filled with interactive experiences, the venue will bring the famous Motown sound to life, courtesy of Stings, giving residents the chance to paste snippets of Motown Records music onto their avatars. .

Source Second Life

Plus, a dedicated Motown Records radio station co-curated by Motown and Motown. Stinger, will soon come to life in Second Life. A series of events featuring the Motown artist will unfold throughout his 2023, ensuring the immersive musical experience is always fresh and engaging.

Influence of Second Life and Motown Records

Since 2003, Second Life has been home to millions of Metaverse users around the world, amassing nearly 2 billion user creations and a staggering $650 million economy.

Brad Oberwager, Executive Chairman of Linden Lab, reaffirmed, “Our goal in seeking partnerships and collaborative opportunities is to improve, enhance and enrich the in-world experience for Second Life Residents.” increase.

Musically, Motown Records has been a staple in the world of soul music, R&B and pop since its inception. Founded in Detroit Known for its unique “Motown Sound,” Motown Records is tapping into an immersive digital experience for the first time through this partnership.

“Motown Records has always been at the forefront of culture and innovation, expanding perceptions of the possible into the possible,” said Alex Williams, vice president of game strategy and business development at Motown Records. ‘ admits.

STYNGR’s licenses, technology and platform are crucial in enabling this partnership by importing curated music from major and indie labels.

final thoughts

As this collaboration unfolds, it promises new ways to experience the music of Motown Records, providing not only a platform for music lovers, but a community celebrating the love of music. As Second Life paves the way, this partnership provides an incredible opportunity to experience the music of Motown Records in a new light.

By Jules

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