MicroStrategy, a leading business intelligence firm, has made headlines once again with its recent purchase of 7,633 Bitcoins. This move comes just days after the company’s rebranding from “MicroStrategy” to “Strategy”, signaling a new era for the company.

The decision to invest in Bitcoin is not a new one for Strategy. In fact, the company has been a strong advocate for the cryptocurrency since its initial purchase of 21,454 Bitcoins in August 2020. This bold move made Strategy the first publicly traded company to invest in Bitcoin as part of its capital allocation strategy.

But why is Strategy so bullish on Bitcoin? The answer lies in the company’s belief in the long-term potential of the cryptocurrency. In a recent statement, Strategy’s CEO Michael Saylor stated, “We believe that Bitcoin, as the world’s most widely-adopted cryptocurrency, is a dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash.”

This sentiment is shared by many in the business world, as more and more companies are starting to see the value in diversifying their portfolios with Bitcoin. With its limited supply and increasing demand, Bitcoin has proven to be a resilient asset, even during times of economic uncertainty.

Strategy’s latest purchase of 7,633 Bitcoins brings their total holdings to a staggering 38,250 Bitcoins, worth over $1.3 billion at the time of writing. This significant investment not only showcases the company’s confidence in Bitcoin, but also serves as a strong message to other businesses to consider adding the cryptocurrency to their investment strategies.

As the world continues to embrace digital currencies, it’s clear that Strategy is at the forefront of this movement. With its bold moves and unwavering belief in the potential of Bitcoin, the company is setting itself up for success in the ever-evolving world of finance.