Want to buy virtual whiskey on the Metaverse? An Irish distillery recently applied for a US trademark, so you might have an immediate opportunity. jameson whiskey Regarding the Metaverse and NFTs.
According to patent filings, the company is looking at using virtual bars and drinks, virtual goods, NFT stores and online marketplaces. Additionally, we aim to establish an online marketplace where traders can buy or exchange digital products in addition to NFTs.
A spokesperson for Irish Distillers said the growing popularity of the Metaverse cannot be ignored.
“Like many global brands curious about the growing popularity of the digital universe in 2022, Irish Distillers will register the existing Jameson brand IP in a new trademark class to support future efforts. We started asking for it,” said the spokesperson.
Irish Distiller – neither first nor last
Irish Distillers’ move is a little bolder and faster, but as its popularity grows, many similar brands are entering the Web3 space.
With Meta’s Mark Zuckerberg claiming that the virtual universe is the next chapter of the internet, many beverage brands have decided to experiment with this futuristic concept.
Pernod Ricard recently announced that Maison Martell will be the first French cognac house Join the sandbox metaverse. Its purpose is to provide visitors with an immersive virtual experience of the magnificent Martell Chateau.
Last year, Johnnie Walker and Diageo Captain Morgan dared to host a virtual happy hour at the world’s first NFT conference. The brand then took it a step further by introducing the brand’s virtual bar at his Metaverse Fashion Week in Decentraland.
When Johnnie Walker unveiled his first NFT collection with artist BossLogic, it sold out in just 10 minutes. Companies are not only using the Metaverse as an effective advertising tool, but also protecting their NFTs and virtual assets from malicious fraudsters.
Buy a virtual drink at the Metaverse Music Festival
With bars and branded drinks popping up in the metaverse, why not grab a drink at a virtual festival? If that’s something you’d like too, we’ve seen some big Web3 festivals of his in the last year.
The first-ever Pride Festival took place in The Sandbox Metaverse in June, allowing attendees to relive many of their favorite experiences in an engaging digital reality event.
In November, Decentraland 4 days music festival It includes big A-list names like Björk, Ozzy Osbourne, and Soulja Boy. Attendees encountered multiple artist-themed stages, as well as other interactive attractions for a truly immersive experience.
Music festivals, Jameson Whiskey and more are all moving forward as brand experiments with virtual worlds and NFTs continue to grow. And the best thing is that everyone wins.
