Hugo Boss started adding NFC tags to various baseball caps. This will allow the purchaser to create her NFT digital twin and dress up her Metaverse avatar. Customers who purchase these tagged caps can scan the tag to access a digital version of the wearable.
In addition, users can create full-body 3D avatars by using selfies as characters in the virtual world on the “Ready Player Me” metaverse platform. The interoperable avatar can wear his branded digital baseball cap and hoodie.
The move follows the November 2022 launch of Hugo Boss’ original NFT collection “Embrace Your Emotions” in collaboration with Metaverse character provider Imaginary Ones. The NFT collection consisted of his 1,001 emotion-themed 3D avatars of him and his physical T-shirts and QRs. Code that redirects users to her Snapchat Lens for unique effects.
Use of NFT technology in the fashion industry
Integrating NFC tags turned collections into a ‘physical’ experience, greatly increasing their value. Additionally, the NFC tag allows the avatar to wear his Hugo Boss baseball his cap or hoodie. Thanks to his partnerships with over 3,000 game and app companies using Ready Player Me avatars, the brand has expanded its reach to a wider audience.
The use of NFC technology in the fashion industry is nothing new. Nike has launched a “physical” sneaker collection using NFC technology to connect physical clothing with AR NFTs. But Hugo Boss has taken it to the next level by adding value to his NFT collection through this innovation.
The fashion industry has been delving into the potential of NFTs and metaverse technology. Hugo Boss’ recent move is a prime example of how brands can leverage his Web3 to increase the value of their physical products. One way the fashion brand uses technology to offer unique experiences to its customers is by adding his NFC tags to items such as baseball caps to create a “physical” experience. By integrating its products with his Metaverse technology, Hugo Boss could attract new audiences and create a wave of customers who appreciate the seamless integration of physical and digital experiences.
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NFT and Web3 Ambassador. Bullish on all things blockchain.