NFTs, or non-fungible tokens, have had a tumultuous year. These unique digital assets, which are stored on a blockchain and represent ownership of a specific item, have faced criticism for their environmental impact and high prices. However, one company is betting on the potential of NFTs to reach a wider audience and drive adoption through utility-focused digital collectibles.

Getgems, a company that specializes in creating digital collectibles, is turning to Telegram’s massive user base of 950 million people to expand the reach of NFTs. Telegram, a popular messaging app, has been exploring the use of NFTs on its TON blockchain, which could provide a more sustainable and cost-effective platform for these digital assets.

Despite the challenges faced by NFTs, Getgems sees the potential for these unique tokens to offer more than just a speculative investment. By creating utility-focused digital collectibles, such as tickets to exclusive events or access to special features within a game, Getgems aims to provide tangible value to NFTs and attract a wider audience beyond just crypto enthusiasts.

The company’s CEO, Daniel Peled, believes that the key to NFT adoption lies in creating a seamless and user-friendly experience. “We need to make NFTs accessible and easy to use for the average person,” Peled stated. “By partnering with Telegram and leveraging their massive user base, we can introduce NFTs to a wider audience and showcase their potential beyond just being a digital asset.”

In addition to Telegram’s large user base, the TON blockchain offers advantages such as faster transaction speeds and lower fees compared to other blockchains. This could make NFTs more accessible and appealing to a wider audience, as well as address concerns about the environmental impact of NFTs.

Despite the challenges faced by NFTs, Getgems remains optimistic about the future of these digital assets. By focusing on utility and accessibility, the company hopes to drive adoption and showcase the potential of NFTs to revolutionize the way we think about ownership and value in the digital world.