Fans of popular Fox entertainment productionsmasked singer‘ is set to enjoy exclusive content by owning an NFT. This comes after the show introduced a digital fan experience featuring generative art. These NFTs will also allow fans to vote on live shows and access other token gated materials.

The move comes after years of deliberation and paves the way for other industry players looking to offer similar experiences to their audiences. To realize the NFT strategy, Fox said that in 2021 he will establish Blockchain Creative Labs (BCL).

Over the next two years, the company and its blockchain arm partnered with leading Web3 companies such as MoonPay, Alchemy and Web3Auth to develop an interactive experience called “The Maskverse.”

Fans of the popular song show, which is now in its ninth season, can sign up for a free “loyalty pass” by linking a cryptocurrency wallet such as MetaMask. No need to worry as you can create a new wallet on the official website using your social media profile.

The Masked Singer Loyalty Pass has a variety of perks

Once a fan has a Loyalty Pass, they will be eligible to vote on which character advances to the next round during The Masked Singer live. This is done by scanning a QR code accessible from your portable device. The more owners participate and make a correct guess, the higher the Loyalty Pass level.

Additionally, participants will have the chance to own one of the 1,050 generative art NFTs that are part of the project. The NFTs were developed by a digital artist, his Waxbones, and are worth about $50 each to collectors. This NFT will give owners access to exclusive material from the show.

Shaw plans to launch an online merchandising store in the near future where loyalty pass holders can redeem digital points for products.

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*All investment/financial opinions expressed by NFT PLAZA are based on the personal research and experience of the site moderators and are intended for educational material only. , the product should be thoroughly investigated.

By Jules

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