high end fashion house, Dior, is re-entering the world of cryptocurrencies, introducing new men’s shoes that include NFTs. “B33 Sneakers” is Dior’s upcoming autumn and winter collection, and Ethereum NFT released a digital replica of the shoes on July 6th.

Designed by the brand’s iconic designer Kim Jones, the Dior B33 sneakers are priced at $1,350 each and come with a cryptographic key that grants the purchaser access to the Dior Metaverse and other, currently undisclosed, exclusive services. I’m here. Only 470 pairs of mohair-wrapped trainers are available, so anyone interested should secure a spot soon.

Dior’s past with blockchain

Dior will start exploring blockchain technology in 2021, Harrods, fuses virtual and physical spaces through the Dream Atelier. Metaverse showcases the brand values ​​of both beauty giants, giving consumers 24/7 access to him from around the world to step into a magical space and purchase products directly.

Pursuing success, Dior partnered with Meta Media in 2022 to launch China’s first Metaverse fashion show, On the Road, built by Baidu, China’s leading internet search engine. Also this same year, the fashion house began dressing up drivers in the Metaverse, and Jones designed a digital collection exclusively for Gran Turismo 7.

Dior parent company Moët Hennessy Louis Vuitton (LVMH) is also exploring NFTs through its sub-brand Louis Vuitton (LV). On June 16, LV debuted an NFT collection called “Treasure Trunks,” which represents the brand’s iconic trunks. Each NFT costs around $42,000 each and cannot be traded or transferred, making the exclusivity of the asset important and therefore even more attractive. Owners of the original Treasure Trunk can enjoy limited-edition customizable products, bespoke items, early releases, and more under LV’s first blockchain series, VIA.

The fashion giant is going one step further, debuting an additional Dior B33 sneaker in six styles priced between $1,000 and $1,100. Future versions of these will have his NFC chips embedded in the soles, enabling near-field wireless communication between items. Similarly, his subsequent B33 release will similarly give buyers access to a virtual world of luxury brands.

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*All investment/financial opinions expressed by NFT PLAZA are based on the site moderator’s personal research and experience and are for educational material only. Individuals should thoroughly research any product before making any type of investment.

By Jules

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