BMW Motorrad introduced Metalideis a digital branded space where bike enthusiasts can immerse themselves in virtual reality experiences. MetaRide allows users to explore new vehicles on board. BMW CE02an electric car in the form of an avatar designed for urban environments.

This innovative platform also serves as a meeting place for fans and the BMW Motorrad brand, providing a virtual environment that faithfully reproduces the real world.

BMW Motorrad Metalride

One of the main highlights of MetaRide is the opportunity for users to virtually test drive the BMW CE 02. Enthusiasts can embody an avatar to experience the thrill of riding this cutting-edge electric motorcycle.

But MetaRide is more than just a ride. It offers a wide range of engaging activities for users, such as playing virtual basketball, collecting tokens, and winning stylish jackets for their avatars. BMW Motorrad plans to expand the platform with other products in the future to offer motorcycle enthusiasts a comprehensive digital experience.

The recent world premiere of the BMW CE 02 was a unique event that seamlessly blended the virtual and real worlds. The unveiling was partly held in BMW Motorrad MetaRide, Pure & Crafted Festival held in Berlin.

This interaction between the virtual and physical worlds created a truly immersive and dynamic experience for participants. Access to the BMW Motorrad MetaRide platform is BMW Motorrad websitethe brand’s social media channels, or directly via Spatial metaverse platform.

Experience the BMW CE 02 virtually

MetaRide is characterized by BMW’s commitment to the protection of virtual products. Like physical products, the virtual BMW Motorrad products presented on MetaRide are also protected from counterfeiting. BMW AG has also applied trademark protection to its activities in the Metaverse, ensuring that virtual goods such as virtual vehicles and clothing are protected from unauthorized use and imitation.

With the launch of MetaRide, BMW Motorrad has created an engaging virtual reality experience for motorcycle enthusiasts. The platform not only allows the user to test drive his BMW CE 02, but also provides a space to interact with the BMW Motorrad community and explore the future of urban mobility.

BMW Motorrad is at the forefront of innovation by embracing virtual reality and the Metaverse to offer immersive and interactive experiences that reflect the brand’s passion for motorcycles and cutting-edge technology.

By Jules

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